ILS 2023 - Breakout Session - PRESS-ing Matters
ILS 2023 Complete Collection - All Sessions
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52m
In today’s fast-paced and ever-changing cultural climate, public relations is more valuable than ever before to not only promote your organization but protect it.
Join leading public relations and communications experts as they dive into the impact of brand trust, how organizations and leaders who wish to remain relevant should weatherproof their organization by having the right tools, knowing when to pivot, and understanding the media landscape.
This session will also explore how faith- and values-based organizations can communicate to members of the press. We’ll offer tips to better brand communication, tactics for combatting disinformation, and trends communicators should anticipate for the future.
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